The Sides of March is a foundation set up to raise awareness for the UK’s biggest killer of men under 45. Suicide.

The concept is simple, fun and above all it’s for a great cause.

During the month of March grow some sideburns for charity!

For more information and to join the Marching Army:

Donate to

Grab a Sides of March badge

Like us on

Tweet us at

Follow us at

Sides of March in the Media

Email us

Get yourself sponsored and help raise some money and awareness for this incredible cause that goes largely under the radar.

To join in, simply start growing your sideburns during the month of March and get yourself sponsored.

Direct your sponsors to our just giving page and have them donate to the CALM charity via The Sides of March. All proceeds go directly to CALM. You can also join in by simply sponsoring us.

If you have lost someone to suicide, been close to people who have or simply just want to help, then join the Marching Army and help save lives and give suicidal people another option.

Our Story

Our friend, our brother, a son, an uncle Jeshan Ahmed tragically left us in January 2016. He committed suicide. We may never know exactly why or what happened to our dear friend but he fell victim to himself and decided to end his own life.

He will be dearly missed.

This is a tragedy that sadly happens to people every single day at an alarming rate. On average over 12 men a day commit suicide in the UK alone and according to the World Health Organization, every 40 seconds, a person commits suicide somewhere in the world.

We are here now to join together and to raise awareness to help people in similar situations to where our friend Jesh found himself at the end and for those of us left behind.

Join Us

Simply register by donating as little as £2 via our JustGiving page. Start growing your sideburns of choice in March and get yourself sponsored!

Direct all your sponsors to and have them donate on your behalf by adding your name to the “leave a message” box via The Sides of March - all proceeds go directly to CALM. You can also join in by simply sponsoring us without growing sideburns yourself.


The Rules!

  • Start growing your burns from March 1st either from scratch or by trimming existing facial hair to start sculpting the best burn you possibly can.
  • In order to achieve official sideburn status, facial hair cannot be connected below the mouth. However, a moustache connection is permitted and, in certain cases, positively encouraged…just like Ambrose Burnside’s originals.
  • Finally, on March 31st, send us your best sideburn pictures via Facebook for a chance to enter the Burners Hall of Fame. The best Side Burn of the year wins the prestigious Caesar award and can be the hairy face of next year's campaign.

Burns Night 2016...

Well Burns Night 2016 was on fire! Last night was truly incredible...
we smashed our donations target by a long way and we cannot say how
thankful we are to every single one of you who contributed in the many many ways that you did.
And it was a hell of a lot of fun!

It is now though that the work really starts as this is only the beginning...

The story behind the name...

The Ides of March is a Roman term now famous for the time when Julius Caesar, died. It’s also a term marking the first full moon of the old Latin calendar year, during the modern day month of March.

Despite the common misconception that most suicides occur during the winter months research and statistics show that this tragedy occurs mostly in the spring months from March to May.

We chose the name The Sides of March as a play on words and the pertinent timing of the year.

We want to use this time to grow some sideburns, have some fun with it and ultimately raise some awareness for a great cause, helping prevent suicides, raising awareness and giving support.

When Caesar died it was a pivotal moment in human history, which changed the world at the time. We have recently fallen victim to our own world changing tragedy and know we are not alone in our loss. By creating this foundation we want to hopefully help change the world again, even if it is just for a few people.

Beware the Ides of March Caesar was warned. He didn't listen.

Wear your Sides in March we ask. We hope you listen.